Panpuri

Brand Activations, Community Building, Media and Influencer Engagement, Founder Profiling

01 / 09

Designing market entry strategy
worthy of a coveted cult brand

Launching its first sensorial boutique in Singapore, Thai wellness brand PANPURI entered an unfamiliar market at the height of festive

season.

Upcycle built anticipation around PANPURI's holistic philosophy, securing stories in key titles with founder interviews before bringing the brand’s sensorial world to life through an immersive opening experience for media and KOLs, establishing PANPURI as a distinctive new name in Singapore’s conscious beauty landscape.

Press

CNA Lifestyle:

Thai luxury wellness brand Panpuri makes its Singapore

debut at Takashimaya

Start Now

Lifestyle Asia:

Thai fragrance house Panpuri opens its first sensorial boutique in Singapore

Start Now

The Straits Times:

Surviving 9/11 spurred wellness brand Panpuri’s founder to chase his dream. Now it is worth millions.

Start Now

View others