The Singapore EDITION

Events, Media and Influencer Engagement, Media and Influencer Relations, Press Trips, Launch Strategy

01 / 05

Establishing EDITION Hotels
in Southeast Asia

Upcycle led the launch of The Singapore EDITION, the brand’s first property in Southeast Asia. Through a comprehensive PR strategy—including strategic pitching, media fam stays, curated tastings, and executive interviews—we spotlighted the property’s design, cultural

and wellness programming, signature F&B concepts, garnering a tsunami of coverage.

The highlight was a four-day official launch weekend, activating the hotel’s diverse spaces and experiences and creating a glamorous celebration for over 500 local and international guests.

Press

Vogue:

The Singapore Edition opens its doors to a tranquil escape

in the heart of Orchard Road

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Forbes:

The Singapore EDITION hotel celebrates

it’s grand opening

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