Le Labo

Community Building, Media and Influencer Relations, Product Seeding

01 / 07

Building a tribe of
connected creatives

In a world of fast fashion and fast beauty, Upcycle amplified Le Labo’s slow perfumery philosophy in Singapore by helping curate a thoughtful presence in conversations around craftsmanship and conscious beauty.

From planning and executing launches of new fragrances to communicating product announcements, media pitching and product seeding, Upcycle developed and nurtured Le Labo’s exclusive community of like-minded creative personalities to increase awareness and grow brand love.

Press

Prestige:

Le Labo’s City Exclusives scents are back in Singapore

for a limited duration

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Creators engaged:

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