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Brand Activations, Corporate Profiling, Events, Media and Influencer Relations, Press Trips
Waldorf Astoria
Shaping the next era of luxury
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From the highly anticipated reopening of Waldorf Astoria New York to landmark launches in Osaka and Shanghai, Upcycle partners with Hilton luxury brands across Asia Pacific to shape a compelling regional narrative of modern luxury rooted in legacy.Â
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We drive sustained visibility for the brand and key properties through strategic communication campaigns, high-touch media events, and a steady cadence of storytelling beyond the big moments to build long-term cultural relevance for one of the world’s most iconic hospitality brands.
Press
Condé Nast Traveler:
SCMP:
The Waldorf Astoria Shanghai Qiantan introduces you to another side of the city on the New Bund
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