top of page
Suntory
Experiential Events, Media Relations, Anniversary Campaign
Celebrating 100 years of Japanese craftsmanship
Upcycle brought House of Suntory’s global centennial campaign to life in Southeast Asia through a series of unique experiences that captivated media and influencers from Singapore, Malaysia, Thailand, and Vietnam.
Â
Hosted distillery tours in Japan, an immersive exhibition and tasting at the ArtScience Museum in Singapore, and an air-side pop-up with local celebrities at Changi Airport generated buzz and reinforced the brand’s pioneering spirit and relentless pursuit of quality.
Press
The Straits Times:
How Suntory became world-famous with the Yamazaki, Hibiki and other prize-winning whisky
bottom of page