Media and Influencer Engagement, Events, Press Trips, Paid Media Amplification

Tourism New Zealand

01 / 08

Creating demand for
100% incredible adventures

Upcycle works with Tourism New Zealand to position the country as the ultimate active escape destination, inspiring travelers across Singapore, Malaysia, Thailand and Indonesia to see New Zealand through a more immersive lens.

Brought to life through hosted media and KOL trips across New Zealand, targeted influencer and paid media campaigns and an always-on press office to keep the destination in conversation through timely narratives spanning adventure, wellness, food and wine, and major tourism moments.

Press

Tatler Asia

If you love food and wine, here's how to spend 6 days in

New Zealand

Bangkok Post:

The Michelin Guide makes its foray into Oceania

Travel+Leisure

These are the Winners of Michelin’s First New Zealand Guide, Marking its Debut in the Southern Hemisphere

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