WalkJapan

For over 30 years Walk Japan has crafted off-the-beaten-path walking tours that reveal the soul of Japan. Upcycle helps bring those journeys to life through smart seasonal pitching and elegant editorial placements in top titles across Asia Pacific.

Whether through immersive press trips that place writers directly on the trail or an unforgettable four-hands dinner and photography showcase in Manila, we translate Walk Japan’s slow travel philosophy into narratives that move.