TUMI

Upcycle partners with TUMI to elevate its reputation for form and function into one of effortless style through strategic influencer seeding, media education, and localised storytelling.

By creating a curated community of KOLs, we ensure the brand is always top of mind with thoughtful seasonal drops, press touchpoints, and bespoke activations. From localising global campaigns to producing buzzworthy moments—like an exclusive 50th anniversary press luncheon and thematic pop-ups—we keep TUMI front and centre in conversations about travel, style, and innovation.